Fusing corporate brands: the IP implications of growth through M&A (Novagraaf)

Author: Tom Farrand (Novagraaf) Date of publication: 24/07/2017 Where businesses merge with or acquire other businesses, the challenge for IP professionals is not always as simple as ensuring a transfer of the associated rights – there is also the question of combined or conflicting brands. This article first appeared in World Trademark Review issue 67, published by…

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