Asian characters : good fit for trademarks in the EU? (Novagraaf)

Author: Anca Draganescu-Pinawin (Novagraaf) Date of publication: 15/01/2018 How is a trademark, containing or composed solely of Asian characters, assessed in the EU? This question is especially of interest to Asia-based businesses seeking to bring their brands to the EU market, while retaining the corporate identity that they have developed in their home countries. While the question…

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Combination of descriptive terms eligible for trademark protection (Novagraaf)

Author: Frouke Hekker (Novagraaf) Date of publication: 31/10/2017 Trademark applications frequently fail due to lack of distinctiveness. However, it is possible to overcome this barrier to registration for marks combining descriptive and/or non-distinctive elements, if the sign as a whole creates an overall distinctive impression, as Novagraaf’s Frouke Hekker explains. The EUTM application for ‘SWEAT STOPPER’ provides…

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