Asian characters : good fit for trademarks in the EU? (Novagraaf)
Author: Anca Draganescu-Pinawin (Novagraaf) Date of publication: 15/01/2018 How is a trademark, containing or composed solely of Asian characters, assessed in the EU? This question is especially of interest to Asia-based businesses seeking to bring their brands to the EU market, while retaining the corporate identity that they have developed in their