Author: Trecina Surti (Novagraaf) Publication date: 21/01/2019 As a business, your trademark is what distinguishes your goods and/or services from those of other competitors and is therefore one of your most important assets. When choosing a trademark, business owners and marketing departments should consider the legal aspect alongside the marketing view

Author: Trecina Surti (Novagraaf) Date of publication: 03/09/2018 Although not impossible, seeking trademark protection for slogans can prove difficult. While some slogans have achieved success, most are unlikely to meet the requirements for trademark registration. Trademark Attorney Trecina Surti sets out the criteria to consider when looking to protect a slogan in

Author: Ardine Siepman (Novagraaf) Date of publication: 06/08/2018 The French government is in conflict with another company over trademarks containing the word ‘France’. Novagraaf’s Ardine Siepman examines a recent ruling by the General Court of the EU, which considered whether anyone could even own the word ‘France’. A number of important considerations

Author: Ardine Siepman (Novagraaf) Date of publication: 11/06/2018 The holder of the word and figurative mark 'Tpresso' sought to prevent the registration of the word mark ‘teaespresso’, on the grounds of likelihood of confusion. Both cover similar tea-related products. Ardine Siepman examines the recent EU General Court ruling. Likelihood of confusion is